Tverlid has spent several decades working deeply into the subject area from various perspectives in large companies, including Equinor. This book sums up the knowledge he has gained from this journey in a story-like format, emphasizing the importance of taking a systematic approach to radical innovation.

It is meant to be a handbook for the generation of radical innovation. The step-by-step method allows a company to almost organically reproduce radical concepts while keeping the budget at a really reasonable level. The effort will remain modest while the effect, on the contrary, will soon be quite visible throughout the company and beyond. Although the model is built on a company structure, the basic radical innovation principles can be valuable for smaller informal groups and individuals.

Steinar Wasa Tverlid holds a PhD on aluminum extrusion from NTNU and currently leads a Radical Innovation Team at Equinor.